roughly — Life happens in the ish

What we stand against

You've felt this. We all have.

The small moments where a system made it clear your time didn't matter. We're building against all of it.

✕The physical therapist reading your intake notes for the first time after you're already sitting across from them

✕The masseuse who starts 8 minutes late but ends exactly on the hour

✕The restaurant that texts "your table is ready" while you're still parking

✕The hold music that ends with "we value your time"

✕The barber rushing the fade because someone's waiting

✕The store that won't take it back without a receipt, even though you paid with a card and they have the record right there

We personally audit local businesses based on how they treat the people who work for them, and how they treat the people who walk through the door.

The ones that pass join the Network.

The Audit

Four things we look for. No exceptions.

Every business in the network is scored on the same four criteria — 25 points each, 100 total. We publish the scores. You decide what to do with them.

Criterion I

Time & Scheduling

/ 25

Criterion II

Employee Treatment

/ 25

Criterion III

Customer Experience

/ 25

Criterion IV

Human Presence — No AI

/ 25

Colorado Springs · 2026

Ahavah Gardens

Church of Entheogenics — Consultation Practice

30-minute sessions that run 60. Because the conversation isn't done.

Where it started

"Life happens in the -ish."

Benny Ho, a practitioner at Ahavah Gardens Church of Entheogenics in Colorado Springs, mentioned offhand that his 30-minute consultation calls almost always run more like 60-ish minutes. Not as a policy. Just because he loves talking with people and helping them understand, and he can't bring himself to cut that short.

Founder of roughly, Case Laviolette, replied, "life happens in the -ish," and the room stopped. That was it. The brand, roughly, was born that very moment, and Benny became the first roughly approved business.

"The best things in life don't happen on a schedule."